SEO, Channel & Content Strategy, and Social Media Planning
This one is a mixed bag that introduces students to a number of topics and offers practical exercises and lessons in execution. There are other things outside of these realms to be sure, but these are the areas where it helps to be conversant in these concepts prior to showing up on the job.
Any good company will teach you these skills as you land in the position (no one should expect you to know everything), but these skill sets are so commonplace and necessary now that I truly believe colleges should thoroughly prep students for this before they get into the real world. Whether that’s via certifications obtained at the end of the course or anything like that, I leave to the schools.