Social Media Influencing Exploration for College Students
“The average influencer can take home anywhere from $30,000 to $100,000 per year by promoting products like clothing, food, hotels[,] and even vitamin supplements on their pages.”
Source: “How much money do social media influencers make?“
This course would allow people who want to be movers and shakers via Social Media to learn the ropes when it comes to things like content scheduling, creating a brand, generating an audience, viral marketing, partnerships and sponsorships, the accompanying tax implications, etc. Students could advance from a state of creating their brand’s concept and refining the messaging, and then have a capstone of creating and maintaining a brand with certain metric goals and milestones as agreed upon by the instructor and the student or student teams.