Adam Williams - owner of the Dreams Don't Expire streetwear clothing brand - sitting in a dark void.
Cover Image © Adam Williams/Dreams Don't Expire

Black Perspectives #19: Adam Williams (Streetwear Brand Owner & Designer)

The Big Questions

SSD: There are two big questions that I’m asking every interview subject to answer.

First: What does it mean to you to “Be Black” in 2022?

AW: To “Be Black” in 2022 means [it’s] our time to shine! We have the momentum to be our best selves — it started at the beginning of the Pandemic. All the fucked up shit that has happened to us…

The world was forced to sit in their living rooms and watch it and realize, “Hey, maybe we have been holding these people back. Let’s green light everything Black because we care and don’t wanna be seen as racist.”

As it relates to me and D2E, I’m a Black Small Business… An entrepreneur. I’m part of the “green light” [and] it’s my opportunity to be seen.

[I]t’s scary to be Black — a Black Man, specifically because you don’t know what you’re gonna get from day-to-day.

Adam Williams

SSD: Ok, moving on to Numero Dos: As a Black Person in America, what’s one thing that you wish other people knew about your daily experiences?

AW: I would want them to know, it’s scary to be Black — a Black Man, specifically because you don’t know what you’re gonna get from day-to-day. What’s gonna happen if I get pulled over? If I go into this store? Go get gas? Or go for a run? Go on [to] this protest?

For the most part, my daily experience is just as normal as you would think – but there are always those thoughts, in the back of our head, that you never even have to think about.

Adam sitting and thinking during a photo shoot modeling his clothing line.

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